Cookie Policy of Crowdhouse AG (hereafter “Crowdhouse”)

This document informs users about the technologies that help Crowdhouse to achieve the purposes described below. Such technologies allow the owner to access and store information (for example by using a cookie) or use resources (for example by running a script) on a user’s device as they interact with the websites of Crowdhouse.

For simplicity, all such technologies are defined as “trackers” within this document – unless there is a reason to differentiate.

For example, while cookies can be used on both web and mobile browsers, it would be inaccurate to talk about cookies in the context of mobile apps as they are a browser-based tracker. For this reason, within this document, the term cookies is only used where it is specifically meant to indicate that particular type of tracker.

Some of the purposes for which trackers are used may also require the user’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

Crowdhouse uses trackers managed directly by the owner (so-called “first-party” trackers) and trackers that enable services provided by a third-party (so-called “third-party” trackers). Unless otherwise specified within this document, third-party providers may access the trackers managed by them.

The validity and expiration periods of cookies and other similar trackers may vary depending on the lifetime set by the owner or the relevant provider. Some of them expire upon termination of the user’s browsing session.

In addition to what’s specified in the descriptions within each of the categories below, users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other trackers – in the linked privacy policies of the respective third-party providers or by contacting the owner.

 

Activities strictly necessary for the operation of the websites of Crowdhouse and delivery of the service

Essential cookies

Crowdhouse uses so-called “technical cookies” and other similar trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

First-party

  • Authentification
    In order to be able to login on the Crowdhouse website, we rely on a cookie to authenticate the clients request and maintain session information.
    Personal data processed: Cookie and usage data
    Place of processing: Ireland
    Storage duration:

    • ch_idp_auth: duration of the session

Third-party trackers

Infrastructure monitoring
This type of service allows Crowdhouse to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved.
Which personal data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of websites of Crowdhouse. 

  • Pingdom (Pingdom AB)
    Pingdom is a monitoring service provided by Pingdom AB.
    Personal data processed: Cookies and usage data
    Place of processing: Sweden – Privacy Policy

 

Other activities involving the use of trackers

Basic interactions & functionalities

Crowdhouse uses trackers to enable basic interactions and functionalities, allowing users to access selected features of the service and facilitating the user’s communication with the owner.

Tag management
This type of service helps the owner to manage the tags or scripts needed on the websites of Crowdhouse in a centralized fashion.
This results in the users’ data flowing through these services, potentially resulting in the retention of this data.

  • Segment (Segment Inc.)
    Segment is a tag management service provided by Segment.io, Inc.
    Personal data processed: Cookies and usage data
    Place of processing: United States – Privacy Policy
    Storage duration:

    • __storejs__: indefinite
    • __tld__: duration of the session
    • ajs%3Acookies: duration of the session
    • ajs%3Atest: duration of the session
    • ajs_anonymous_id: 1 year
    • ajs_group_id: 1 year
    • ajs_group_properties: indefinite
    • ajs_user_id: 1 year
    • ajs_user_traits: indefinite
    • segmentio*: indefinite

 

Measurement

Crowdhouse uses trackers to measure traffic and analyze user behavior with the goal of improving the service.

Analytics
The services contained in this section enable the owner to monitor and analyze web traffic and can be used to keep track of user behavior.

  • User ID extension for Google Analytics (Google Ireland Limited)
    Google Analytics on Crowdhouse websites makes use of a feature called User ID. This setup allows for a more accurate tracking of users by associating that user with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device.
    The user ID extension might make it possible to connect data from Google Analytics with other data about the user collected by the websites of Crowdhouse.
    The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the owner. Contact the owner via the e-mail address provided in this privacy policy to object to the aforementioned tracking as well.
    Personal data processed: Cookies
    Place of processing: Ireland – Privacy Policy – Opt-out
    Storage duration:

    • __utma: 2 years
    • __utmb: 30 minutes
    • __utmc: duration of the session
    • __utmt: 10 minutes
    • __utmv: 2 years
    • __utmz: 7 months
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day 

 

  • Mouseflow (Mouseflow ApS)
    Mouseflow is an analytics and heat mapping service provided by Mouseflow ApS.
    Mouseflow is used to display the areas of a page where users most frequently move the mouse or click. This shows where the points of interest are.
    Personal data processed: Cookies and usage data
    Place of processing: Denmark – Privacy Policy – Opt-out

 

  • Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)
    Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on the websites of Crowdhouse. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
    Personal data processed: Cookies and usage data
    Place of processing: United States – Privacy Policy
    Storage duration:

    • _fbp: 3 months
    • fr: 3 months

 

  • LinkedIn conversion tracking (LinkedIn Insight Tag) (LinkedIn Corporation)
    LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on the websites of Crowdhouse. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of users on the base of their past use of the websites of Crowdhouse. Users may opt out of behavioral targeting features through their device settings, their LinkedIn account settings or by visiting the AdChoices opt-out page.
    Personal data processed: Device information, tracker and usage data
    Place of processing: United States – Privacy Policy
    Storage duration:

    • AnalyticsSyncHistory: 1 month
    • JSESSIONID: duration of the session
    • UserMatchHistory: 1 month
    • bcookie: 2 years
    • bscookie: 2 years
    • lang: duration of the session
    • lidc: 1 day
    • lms_ads: 1 month
    • lms_analytics: 1 month 

 

  • Outbrain conversion tracking (Outbrain pixel) (Outbrain Inc.)
    Outbrain conversion tracking (Outbrain pixel) is an analytics service provided by Outbrain Inc. that connects data from the Outbrain advertising network with actions performed on the websites of Crowdhouse.
    Personal data processed: Device information, tracker, Universally unique identifier (UUID) and usage data
    Place of processing: United States – Privacy Policy

 

Anonymized analytics services
The services contained in this section allow the owner, through the use of third-party trackers, to collect and manage analytics in an anonymized form.

  • Google Analytics with anonymized IP (Google Ireland Limited)
    Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the data collected to track and examine the use of the websites of Crowdhouse, to prepare reports on its activities and share them with other Google services.
    Google may use the data collected to contextualize and personalize the ads of its own advertising network. This integration of Google Analytics anonymizes your IP address. It works by shortening users’ IP addresses within member states of the European Union or in other contracting states to the agreement on the European economic area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.
    Personal data processed: Cookies and usage data
    Place of processing: Ireland – Privacy Policy – Opt-out
    Storage duration:

    • AMP_TOKEN: 1 hour
    • __utma: 2 years
    • __utmb: 30 minutes
    • __utmc: duration of the session
    • __utmt: 10 minutes
    • __utmv: 2 years
    • __utmz: 7 months
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day 

 

  • Content performance and features testing (A/B testing)
    The services contained in this section allow the owner to track and analyze the user response concerning web traffic or behavior regarding changes to the structure, text or any other component of the websites of Crowdhouse. 

 

  • Google Optimize (Google Ireland Limited)
    Google Optimize is an A/B testing service provided by Google Ireland Limited (“Google”). Google may use personal data to contextualize and personalize the ads of its own advertising network.
    Personal data processed: Cookies and usage data
    Place of processing: Ireland – Privacy Policy
    Storage duration:

    • NID: 7 months
    • __utma: 2 years
    • __utmb: 30 minutes
    • __utmc: duration of the session
    • __utmt: 10 minutes
    • __utmv: 2 years
    • __utmz: 7 months
    • _ga: 2 years
    • _gac*: 3 months
    • _gaexp: 3 months
    • _gat: 1 minute
    • _gcl_au: 3 months
    • _gid: 1 day
    • _opt_awcid: 1 day
    • _opt_awgid: 1 day
    • _opt_awkid: 1 day
    • _opt_awmid: 1 day
    • _opt_expid: 10 seconds
    • _opt_utmc: 1 day

 

Targeting & advertising

Crowdhouse uses trackers to deliver personalized marketing content based on user behavior and to operate, serve and track ads.

Remarketing and behavioral targeting
This type of service allows Crowdhouse and its partners to inform, optimize and serve advertising based on past use of the websites of Crowdhouse by the user.
This activity is facilitated by tracking usage data and by using trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.

Some services offer a remarketing option based on e-mail address lists.
In addition to any opt-out feature provided by any of the services below, users may opt out by visiting the Network Advertising Initiative opt-out page.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

  • Facebook Custom Audience (Facebook, Inc.)
    Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of a website of Crowdhouse with the Facebook advertising network.
    Personal data processed: Cookies and e-mail address
    Place of processing: United States – Privacy Policy – Opt-out
    Storage duration:

    • _fbp: 3 months 

 

  • Facebook Remarketing (Facebook, Inc.)
    Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of a website of Crowdhouse with the Facebook advertising network.
    Personal data processed: Cookies and usage data
    Place of processing: United States – Privacy Policy – Opt-out
    Storage duration:

    • _fbp: 3 months 

 

User database management
This type of service allows the owner to build user profiles by starting from an e-mail address, a personal name, or other information that the user provides to Crowdhouse, as well as to track user activities through analytics features. This Personal Data may also be matched with publicly available information about the user (such as social networks’ profiles) and used to build private profiles that the owner can display and use for improving the websites of Crowdhouse.
Some of these services may also enable the sending of timed messages to the user, such as e-mails based on specific actions performed on the websites of Crowdhouse.

  • Intercom (Intercom Software UK Limited)
    Intercom is a user database management service provided by Intercom Inc. Intercom can also be used as a medium for communications, either through e-mail, or through messages within the websites of Crowdhouse.
    Personal data processed: Cookies, e-mail address, usage data and various types of data as specified in the privacy policy of the service.
    Place of processing: United Kingdom – Privacy Policy
    Storage duration:

    • intercom-id-*: 10 months
    • intercom-session-*: 7 days
    • intercom-test: indefinite

 

Advertising
This type of service allows user data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on the websites of Crowdhouse, possibly based on user interests.
This does not mean that all personal data is used for this purpose – information and conditions of use are shown below.

Some of the services listed below may use trackers to identify users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the user’s interests and behavior, including those detected outside the websites of Crowdhouse. For more information, please check the privacy policies of the relevant services.

Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, users may learn more on how to generally opt out of interest-based advertising within the dedicated section “How to opt-out of interest-based advertising” in this document.

  • Microsoft Advertising (Microsoft Corporation)
    Microsoft Advertising is an advertising service provided by Microsoft Corporation.
    Personal data processed: Cookies and usage data
    Place of processing: United States – Privacy Policy – Opt Out
    Storage duration:

    • MUID: 2 years
    • SRM_B: 2 years
    • _uetsid: 1 day
    • _uetsid_exp: indefinite
    • _uetvid: 2 years 

 

  • Taboola Monetize Content (Taboola Inc.)
    Taboola is an advertising service provided by Taboola Inc.
    Personal data processed: Cookies and usage data
    Place of processing: United States – Privacy Policy – Opt-out
    Storage duration: up to 2 years 

 

  • Facebook Audience Network (Facebook, Inc.)
    Facebook Audience Network is an advertising service provided by Facebook, Inc. In order to understand Facebook’s use of data, consult Facebook’s data policy. Crowdhouse may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS) and technologies similar to cookies to run the Facebook Audience Network service. One of the ways Audience Network shows ads is by using the user’s ad preferences. The user can control this in the Facebook ad settings. Users may opt out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available.
    Personal data processed: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and usage data
    Place of processing: United States – Privacy Policy – Opt-out

 

How to manage preferences and provide or withdraw consent

There are various ways to manage tracker related preferences and to provide and withdraw consent, where relevant:

  • Users can manage preferences related to trackers directly within their own device settings, for example, by preventing the use or storage of trackers.
  • Additionally, whenever the use of trackers is based on consent, users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.
  • It is also possible, via relevant browser or device features, to delete previously stored trackers, including those used to remember the user’s initial consent.
  • Other trackers in the browser’s local memory may be cleared by deleting the browsing history.
  • With regard to any third-party trackers, users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party. 

 

Locating tracker settings

Users can, for example, find information about how to manage cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (users may open the device settings and look for the relevant setting).

 

How to opt out of interest-based advertising

Notwithstanding the above, users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow users to select their tracking preferences for most of the advertising tools. The owner thus recommends that users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps users to control interest-based advertising on mobile apps.

 

Owner and data controller

Crowdhouse AG

Lerchenstrasse 24

CH-8045 Zürich

Owner contact e-mail address: info@crowdhouse.ch

 

Since the use of third-party trackers through Crowdhouse cannot be fully controlled by the owner, any specific references to third-party trackers are to be considered indicative. In order to obtain complete information, users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, users are encouraged to contact the owner should they wish to receive any further information on the use of such technologies by Crowdhouse.

 

Definitions and legal references

Personal data (or data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage data

Information collected automatically through Crowdhouse (or third-party services employed in Crowdhouse), which can include: 

  • the IP addresses or domain names of the computers utilized by the users who use the websites of Crowdhouse
  • the URI addresses (Uniform Resource Identifier) 
  • the time of the request
  • the method utilized to submit the request to the server
  • the size of the file received in response
  • the numerical code indicating the status of the server’s answer (successful outcome, error etc.) 
  • the country of origin 
  • the features of the browser and the operating system utilized by the user 
  • the various time details per visit (e.g. the time spent on each page within the application) and the details about the path followed within the application with special reference to the sequence of pages visited 
  • and other parameters about the device operating system and/or the user’s IT environment.

User

The individual using a website of Crowdhouse who, unless otherwise specified, coincides with the data subject.

Data subject

The natural person to whom the personal data refers.

Data processor (or data supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data controller (or owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data, including the security measures concerning the operation and use of a website of Crowdhouse. The data controller, unless otherwise specified, is the owner of a website of Crowdhouse.

Website of Crowdhouse (or application) e.g. crowdhouse.ch

The means by which the personal data of the user is collected and processed.

Service

The service provided by Crowdhouse as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European economic area.

Cookie

Cookies are trackers consisting of small sets of data stored in the user’s browser.

Tracker

Tracker indicates any technology – e.g cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that enables the tracking of users, for example by accessing or storing information on the user’s device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to the websites of Crowdhouse, if not stated otherwise within this document.

Latest update: July 05, 2022